For some movie investors in the past the theatrical box office was the primary place to gain a healthy dollar's return on an investment. But does it really matter that Keanu Reeves’ new film 47 RONIN failed to put bums on seats in its opening weekend? TheBigRetort says: No. Because it's all about loyalty... and patience
A theatrical release is no longer the primary source of income for a new movie - the additional returns from which lasts for decades not weekends.
The opening weekend results are the predictors on which the ‘book value’ of the asset is judged. The returns to the original (primary) investors over a future finite period are predicted from this.
But the release weekend of a movie alone does not indicate its eventual losses - or gains, surely? - just the cash flow back into risky investor pockets in a small time frame.
For every dollar returned they apparently need to see 25% - plus! Which, let’s face it, is not a bad rate of return for anyone‘s dime.
The problem is when these risky investors place their bets in the tens of millions a quick rate of return becomes ever-more ’paramount’. For the rest it’s a slow rate of return over decades.
It is on patience then and customer loyalty that 47 Ronin will eventually be judged, and not by the expectation of the quick-return 25% plussers.
So, cheer up Keanu.
1 comment:
Film financing and carnival sideshows to attract movie investors are an interesting part of the entertainment business for me as an indie filmmaker and producer.
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