The 2012 Olympic torch has been unveiled by that creative London design team Edward Barber and Jay Osgerby. But was the inspiration for the 'flame' really an upside-down building? TheBigRetort remarkable expose...
It may come as a shock to the eventual Olympic torchbearer, but as he or she pounds through the streets of London, a rather tall building may cast a shadow over the 2012 event… the Shard.
Shock! Horror! Oh no! What can they mean?
We mean that the flame of the original idea may have kindled out of the minds of Barber and Osgerby as they stared out of their back window - and upside down - in Brockley.
Libellous speculation we grant, but we are neighbours and have also hung out of our back window - and seen it upside down. (Admittedly though this was after a heavy party.)
Whatever... we feel certain that this dynamic and innovative duo is going to light up the whole of London - from 2012, and beyond.