Tuesday, December 24, 2013

OMEGA SLOW TO ADMIT ERROR

We thought the ad makers at Omega were winding us up when we saw the recent ad for one of its watches in the Times online; which boasted, incorrectly:

“IN 1969 OMEGA DEFIED ZERO GRAVITY GOING TO THE MOON”

“IN 2013 OMEGA DEFIES MAGNETIC FILEDS (sic) ON EARTH”

Of course we know that Buz Aldrin did wear an Omega on the Moon. But what were the magnetic ‘fileds’ it was defying in 2013?

Erm, no such word seemed to exist in the English language?

Ooer!

We had this weird investigative tick in our heads: ‘fields‘ it said.

We contacted Omega via email to give its marketing department a quick ticking off, after all this was in The Times.

Unfortunately it was Christmas - and with little time on its hands, get it? - Omega didn't have a moment to spare in fielding a 'timely' response.

Enuff with the puns already!

Bet they must be going cuckoo in Switzerland.

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